Sourced from CareerOne Printed issue Saturday, November 17, 2012
>> Twitter: A way to send your SMS messages out to the world instantly. It is a good method of raising your profile within your industry. It is important to avoid sending out tweets that are irrelevant/boring, otherwise people will switch off. There is a lot of ‘‘noise’’ on Twitter.
>> LinkedIn: The ultimate business-to-business social networking space, LinkedIn is a great way to spruik yours and your employer’s credentials. It is your resume and business network online. It is also a good way to target people who are high up in an organisation and with whom you want to interact.
>> Facebook: It has more than 10 million users in Australia and is the biggest platform to reach people. It is the best way for businesses to reach customers.
>> Blog: A good way to grow your personal profile and gain influence within your industry. Keeping posts to 250 words, using key words that are likely to be picked up by people in your industry and maintaining industry relevance are key to a successful blog.
Source: Strongman Digital Media
managing director and social
media strategist Tomer Garzberg.
